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Amazon Launches AI Shopping Tool ’Help Me Decide’, Stock Rises

Amazon Launches AI Shopping Tool ’Help Me Decide’, Stock Rises

Author:

Global Cryptocurrency

Published:

2025-10-23 16:53:02

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BTCCSquare news:

Amazon's shares edged higher Thursday after unveiling its new AI-powered shopping assistant, 'Help Me Decide.' The tool targets indecisive buyers by analyzing purchase history and browsing behavior to deliver single-product recommendations.

Integrated with large language models and Amazon's Rufus AI system, the feature represents the e-commerce giant's latest push into personalized retail technology. Currently in limited U.S. testing, it appears when users browse similar products, suggesting one optimized choice with alternatives at different price points.

The launch follows Amazon's broader AI investments, including a $4 billion Anthropic stake and Q4 2024's Rufus shopping assistant. Thursday's 0.66% stock gain to $219.40 reflects market Optimism about AI-driven commerce enhancements.

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